Building A Business Based On Positivity
My daughters and that i launched a store, the only real function of which is to convey again positivity and encourage face-to-face interactions. Our Shopify retailer, Say It Forward, was inspired by years of attempting to make the world a better place with small gestures.
A number of years in the past, one in all my childhood associates was diagnosed with cancer. I remember speaking with my good friend as she instructed me the unwanted side effects of her therapy. Shedding her hair was the worst, and Patti was uncomfortable sporting hats and wigs.
Taking this dilemma, and realizing how crafty my daughters might be, we used smooth, colorful fabric to create head-coverings for her to wear. It was a small gesture to indicate Patti we cared for her. It cheered her up, and gave her consolation.
Patti requested us to make more and share them with others battling most cancers. In 2001, we made our first supply to the Dana Farber Cancer Institute in Boston. Over the subsequent 12 years, my daughters Steph and Allie impressed me to establish and run a non-profit foundation. Our focus: to convey hope and encouragement to others with cancer by means of the “CUREchief.”
During this time, we met many on a regular basis heroes and heard their inspirational tales. This really resonated with me. I wanted to listen to extra uplifting tales and to proceed to convey hope and positivity to others in new methods. “Certified Inspirational Expert” is my official title now.
Say it Ahead started when my daughters and that i became bored with the constant wigs pixie cut adverse messaging online and within the media. This concern, combined with a scarcity of face-to-face human connection, impressed us to create and print playing cards that had constructive sayings on them.
As soon as again, our idea started with our small circle of household and pals. The confirmation came to me at some point at a espresso shop, after we handed a card to an ideal stranger. After studying the message, she appeared up with tears in her eyes and said, “That card made my day.”
We realized we were onto one thing and started handy out more cards while encouraging the recipients to pass on their playing cards to others. These exchanges generated personal connections that were unavailable in cyberspace or through text message, and confirmed that our Say it Forward idea was not just a card – wigs pixie cut it was a motion, and we used Shopify as the house base of that motion.
Our hope is to maintain inspiring individuals; it is what we love to do. Our PAWsitivity workforce is comprised of my daughters: Steph and Allie and my adorable canine, Scooty who’s a certified therapy canine. Scooty and that i make service calls and hand out playing cards. We offer comfort, go away individuals with smiles on their faces and “PAWsitive” messages of their hearts.
Our merchandise may not change the complete world, however they’ll change somebody’s world. That’s my story, and it will get better day by day.
Watch this fun video for extra information about Say It Ahead:
Sandra Centorino is a Boston native currently living in Connecticut with her husband Anthony, daughters Steph (23) and Allie (19), and their dog Scooty. She is a advertising executive and Chief Ideas Officer at Say it Forward+ Co. a social enterprise specializing in creating merchandise that spread positivity. Sandra loves to inspire and join individuals and refers to herself as a Certified Inspirational Expert. Her background includes public speaking, occasion planning and fundraising. She leads all the pieces she’s involved in with boundless energy and enthusiasm. She is a extremely innovative successful entrepreneur.
This yr, Shopify’s Construct A Enterprise Competitors is bigger than ever. Shopify is giving away greater than $500,000 in cash, prizes and mentorship in its fourth annual competitors. Contestants create a retailer and attempt to sell essentially the most of their class for an opportunity to win $50,000 and a VIP journey to NYC to fulfill their mentor.