Remember when Amazon.com focused solely on selling books?
Well, things have changed. And in a giant way.
In 20 short years, Amazon has rapidly diversified into one of many world’s largest internet companies – selling everything from phones and furniture to food and Kindle Fires.
A whopping eighty million Americans visit Amazon.com every month – each person wanting to buy something – making Amazon the 9th most visited site within the US: https://www.quantcast.com/top-sites/US/
And Amazon does a fantastic job at it, too. They ship quickly, orders arrive on time, pricing is superb, and post-sales customer service is stellar.
Not pleased with what you purchased? No problem. Amazon will take it back. Their no-quibble return policy makes it easy to shop with them.
My family and that i just moved into a new home. We furnished about 80% of it via Amazon.com. Everything delivered right to our doorstep.
So it’s no wonder large, brick-and-mortar stores like Walmart, Sears and KMart are scrambling to rejuvenate sluggish sales.
It’s also no surprise retailers of all sizes are turning to Amazon and asking how they’ll leverage its volume of shoppers and its operational expertise – how they are often the little white birds on the hippo’s back.
Can Amazon serve as a thriving retail center for my products? And can Amazon help me do more than simply sales?
As you can imagine, there are numerous companies that might love to assist with every part of your online business cycle. They’d like to help you find new customers (and keep them!), boost sales, fulfill orders, and supply post-sales support.
Amazon is one them:
You’ll be able to resell any number of your products on Amazon.
You can use Amazon Payments to process credit cards from your standalone e-commerce site.
You can send containers of product to Amazon and they’re going to pack, ship and fulfill orders as they are available in. Complete turnkey.
Actually, Amazon now offers an e-commerce solution called: http://webstore.amazon.com/. Basically it’s a platform for you to construct and operate your online business. The price is $75/month plus 2% bank card processing fees.
Amazon provides the tools for design, merchandising, catalogue management, inventory management, checkout, payment processing and customer service.
The features I especially like
Integration with free comparison shopping engines like Google Shopping and TheFind.com
Integration with affiliate advertising programs like Commission Junction and LinkShare.
APIs for integrating with enterprise resource planning (ERP) systems.
Top brands using Amazon Webstore include Fruit of the Loom, Spalding, Black & Decker and Samsonite.
We recently helped Hawaii Hurricane Company launch a new e-commerce site on Amazon Webstore. Have a look: http://www.hawaiianhurricane.biz/
Mark Doo is the owner and he’s had his business on Amazon for two years now. Prior to moving to Amazon, Mark operated 3 standalone websites. He found it cumbersome and ultimately expensive to manage them.
What attracted Mark to Amazon’s solution was their ease-of-buying, their friendly return policies, and their commitment to customer service. He also welcomed Amazon’s flat fee hosting, inexpensive credit card processing, and robust security.
Hawaii Popcorn’s hottest selling item is Hurricane Popcorn: http://www.hawaiianhurricane.biz/3pk-Hawaiian-Hurricane-Microwave-Popcorn-Gift/M/B0000D8Q90.htm
I like Mark because he keeps things simple and focuses on the basics. He sells only a handful of items, all of them are winning flavors, he uses Amazon Fulfillment to streamline his operations, and he’s fanatical about quality and customer service.
But he doesn’t neglect conventional retail. Yow will discover his popcorn in more than 20 locations in Hawaii, including Long’s, Safeway, Times, Costco and Walmart.
Earlier this year Mark started selling his popcorn in all of the Costcos in Japan and has been consistently rated one in every of the highest ten selling items in Costco Japan!
So what’s the underside line? In case you sell, it’s important to sell where your customers are at. If they are online, then you definitely have to be there, too.
Your store’s online experience needs to be quick, painless and professional. And it’s got to feel good every step of the way in which.
There are a bunch of companies wanting to help you do exactly that. And Amazon Webstore is a good solution offering several unique advantages. It’s definitely worth testing.
FAQs about Amazon Webstore: http://webstore.amazon.com/resources-FAQ/b/9437374011
Amazon Webstore pricing: http://webstore.amazon.com/amazon-webstore-pricing/b/9437432011
Tips about how to sell on Amazon:
More about Amazon: http://en.wikipedia.org/wiki/Amazon.com
JAMES KERR, Founder and Chief Geek of SuperGeeks. Mr. Kerr’s tech tips help businesses improve efficiencies and boost sales. Learn how your organization can leverage search engine marketing. .