MTV Movie Awards Swag At the Gifting Suites
Pull back the curtain on the MTV Movie Awards tonight, and you’ll see a number of things that the stars are invited to that the rest of the world probably knows little about.
Award shows offer their guests invitations to ‘gifting suites’ several days before the show, where many high end designers and vendors come together to supply the guests their wares without spending a dime. The branding theory known as “Influencer Marketing” where you hope to have a ‘Brand Influencer’ like your product enough to make use of it of their daily life. That is equal to, or more effective, than old skool advertising so the theory goes.
If, for example, women see Jennifer Lawrence with an item, they’ll probably be desirous about knowing about that item and wish to have it too. When suddenly a simple sweater becomes the sweater your favorite hunk or hunkette enjoys, it carries much more cache. So the gifting suites pamper as they hope to entice people of interest, impress them with their products and trust that a satisfied customer is satisfied enough to have their friends notice.
Secret Room Events have been doing gifting suites for years for the key award shows, including the Academy Awards, Golden Globes and the Emmys. I visited their MTV Movie Awards gifting suite Friday, before tonight’s award show. Secret Room Events usually partner with a charity and this year their charity is TWLOHA “To put in writing Love On Her Arms”, which is a nonprofit movement dedicated to presenting hope for people struggling with depression, addiction, self-injury and suicide.
Actresses Malea Rose and Lauren Shaw on the 2016 MTV Movie Awards Gifting Suite
Filling the downstairs ballroom, 40 vendors chatted with guests, celebrities and other invitees about their products, services, their hopes and dreams. For nominees a separate area provided ‘carpet ready’ attention from facials, hair styling, a cigar lounge and massage.
Inside I found everything from exotic resort vacations, to high end health care, natural beauty care, sports items and luxury fashion items. I found high end jewelry next to high end phone chargers, health food next to fine wines and designer sweets.
Stars score big, and it’s definitely one of the fun parts of being on the general public stage. You could have to recollect, stars didn’t magically get to where they are to be on the invite list. They’ve put in tireless years of labor with no guarantee of attainment to attain the success they have. And on this town, where everyone wants something from everyone, particularly those with influence, this is one of the perqs.
I spoke to Malea Rose, pictured above, who you’ve seen in Two And A Half Men and New Girl and who’s within the upcoming Halle Berry film ‘Kidnapped’ as one of the bad guys. She describes the film as a female ‘Taken’. She had her eye on the very high end skate boards by JaseBoards when i ran into her, but she was really appreciating the health and wonder products. “I’m really excited about the HempMeds products, I know the way healing hemp is supposed to be, and this company has a full product line,” she said.
She was with Lauren Shaw, from Zero Dark Thirty as the ill fated CIA colleague of Jessica Chastain and who recently played Antoinette in NBC’s Crossbones. Her new film is The True Memoirs Of A world Assassin.
“I like these events because it’s an amazing opportunity to attach with people you’d never meet normally,” she identified. At this point she had scored a skate board and i asked her if she’d use it. “Well, I grew up in New Zealand, then Hawaii where I did ride,” she said laughing, “and then to Alaska before back to LA, so I understand how to use them.” She was looking forward to actually trying the long board when she got home.
Jase Bennet, owner, and Matthew McDonald from Jase Boards
The boards from JaseBoards were handed to them by Jase Bennet himself, who was there talking about his company out of Oahu. He started the high end skate board company when he ran over the board of his friend’s child and destroyed it. “The child was crying, it was the worst moment of my life,” he said. He decided to make a board that could not break. “200 iterations later, I had figured it out,” he said laughing. The boards are bamboo on either side and maple within the middle, for strength and suppleness, and their top of the lines go for $250. “We build out of Oahu, and are the premier Hawaiian skate brand, they do not warp, don’t crack, and now we’re going global. We’re selling almost as many a day in South Korea as in America,” Matthew McDonald, head of marketing told me.
Allison Hall designer of Gris Jewlery
Next to them I found Allison Hall, who designs the Gris jewelry line of diamond jewelry who had a lot of her rings, bracelets and necklaces with rose cut diamonds on display and are real works of fine art. With each bejweled creation within the thousands of dollars, it was fun to look at table with $100,000 in original diamond jewelry and talk with the designer. Next to her was Jim Rimoshytus, a fireman with 30 years on the job, who’s still on the job, and who started his company Furrfighters Gear, which removes per hair from clothes. “I had to determine how you can stop going to work covered in hair from my dog on my gear,” he said laughing. “What I came up with became it’s own business.” He’s been editor’s choice from several Pet magazines. Next to him was the Repeat Cashmere table, one of the leading labels in Europe in luxury cashmire design, this time showing their capes, scarves and ponchos and delighting the attendees by handing out their designs.
Football Tight End Wes Saunders jokes around with Renae Moneymaker, stunt woman.
Weslye Saunders, tight end most recently for the Colts, currently a free agent, was most intrigued by the Infra Slim Pressure Therapy Booth, that promised reductions in waistlines by 1 to 2 inches in 2 sessions. “I came into the Colt’s camp once chiseled at 255 and felt pretty good about myself and was actually told I used to be too light,” he said laughing, “I assumed I looked great, however the coach said I needed to put on weight because in my profession, sometimes you need just a little more weight. So obviously, I’m geared towards the fitness items here.”
And speaking of Jennifer Lawrence; Renae Moneymaker (pictured above) has been her stunt double on her last seven films. “I started working with Jennifer five years ago on the Hunger Games and it has been seven films now, she is so great to work with,” she tells me she only recently wrapped the film Passengers starring JLaw and Chris Pratt, a hard sci-film in space and did weeks of wire work to simulate zero-G, fine tuning the 70lb. costume for talent as well as doubling for the actress. “I actually liked the wine from JaM Cellars, and Michele (Michelle cheap human hair extensions Truchard, co-owner) was so nice, so friendly, great at bringing people together and they’d great wine as well.”
And there was plenty more. Smart Flour baked goods who use non GMO and gluten free flour of their pizzas, to Aloha brands health drink with the two most adorable saleswomen, Sarah and Ella, the pre-teen daughters of Jim Trachtenbreit the owner, who then told me calmly about the natural ingredients, only 11 grams of sugar and are 20% aloe.
You a vape smoker Hydra Vapor cheap human hair extensions tech says they’ve built one of the best case for all of the Vape hardware and were there to gift vape smokers with their high tech design. “Meeting and talking with people continues to be the best option to introduce your brand,” said Eric Oligschlaeger, the owner. “If you happen to do vape, there’s plenty of knick nacks that go together with it, and people easily forget them, lose them, so we built a high end case where they all fit together.”
HempMeds anti-aging and healing products
The Hemp Meds brand was impressive. The primary company to make and ship a full line of CBD (cannabidol) health and sweetness products, in addition to anti-aging and rejuvinative products showing the versatility of the Hemp herb. Hemp, after all, is the natural plant high in CBD and low in THC (present in Marijuana) so it’s not psychotropic, merely medicinal. Their RSHO line (Real Scientific Hemp Oil) is currently one in all their most successful, and the primary cannabidol product to be approved for import into Brazil, for prescription used to treat approved medical indications including epilepsy and chronic pain syndrome. That international recognition is a significant milestone for this company, and on the planet of healing as well, acknowledging the efficacy of the herb. The HempMeds professionals on staff here were careful to not say that RSHO could treat anything, however, as legally our FDA does not allow them to. But a quick check on the web shows that RHSO is linked to helping treat Dementia, neurological disorders, including a long list of ailments.
The haul is impressive, including a designer purse from Via Buia, clothes from fashion brand Sagjol, and carry bag from Lola Blue, Fake Bake natural self tan, wine from JaM Cellars, nail polishes from Nailtiques and lip glosses from LipGarb, natural essential oils from Gurunanda, CHI For Dogs styling gel for dogs, every USB accessory from Xentris, bangles and braceles from Fleur-de-lis who also made the VIP bracelets for the event, and fine chocolates from STF cakebits.
Work hard enough to get famous. The tell tale cue is someday you might find yourself on a Secret Events Room gift suite guest list, and you may know you are on your way.
PHOTO CREDIT: Philip Morton
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