For anyone who wants to keep a pulse on what is occurring on the art, fashion, ethical style frontier in NYC and beyond, Emma Grady’s Tumblr site, Past Fashion Future, is an essential resource. Emma shares her in-depth reports from the latest events, designer interviews, collection announcements, in addition to her own projects as a stylist for up-and-coming fashion labels in addition to clients and inventive individuals.
Emma and her signature classic style
Past Fashion Future recently shared news of Emma’s role as a model and stylist for Snoozer Loser NY’s F/W 2011 look book. The pictures are fresh and totally believable when it comes to the multitude of ways in which some one might wear and celebrate these certainly one of a kind designs.
“When my friend Sonia Tay, the owner and artistic director of Snoozer Loser NY, asked me to be the face of the new York-based label’s fall/winter 2011 scarf collection, I didn’t think twice. It was a perfect pairing from the beginning: We decided to juxtapose her modern prints with my classic and timeless style. Mixing old with new is a theme that runs throughout Past Fashion Future and it’s on the core of our styles series, Something Old, Something New.”
I asked Emma how the roles of fashion writer and stylist dovetail for her today, and she shared these thoughtful words:
“What appeals to me about styling is that it is a visible platform; I’m able to explore my personal style aesthetic, which is rooted in classic and timeless fashion. Styling is a valuable tool to indicate how ethical and locally-made fashion can look no different – in terms of aesthetics – than more mainstream fashion. It needs to be executed well though. If something is “greenbut not visually appealing or designed well, I won’t use it in a shoot.
Styling is a chance to indicate how ethical fashion might be worn with mainstream fashion; it doesn’t should be separate. Actually, I prefer it to not be separate because that’s just not accessible. If I am working with other stylists, my knowledge of ethical designers is available in handy because you can introduce a designer that they won’t have heard of otherwise. Overall, I don’t consider myself an “eco stylist.” I am a stylist, with a knowledge of ethical fashion and eco designers. This distinction is vital: I need to be held to the identical high standards that some other stylist faces.”
Past Fashion Future’s feature on Maria Moyer’s ‘Untitled’ wall installation recently on view at Rogan, 330 Bowery Street in New York City – image courtesy of Maria Moyer.
Follow Past Fashion Future here / Shop Snoozer Loser NY here.