Lack of ads and appearance of other newer products have overshadowed the used-to-be famous brands. Although they are still sold, they’ve been banished to the bottom shelves of stores. However, they are positioning themselves for a comeback in 2011. Some forgotten brands with long-ago legacies are getting their first new campaigns, some of which combine nostalgia with brandsupdated image.
Infusium 23 has launched a new campaign for its 86-year-old brand to bring it back to life. Based on Miriam Quart, president of ad agency Madison Avenue Consortium, who’s in control of running the campaign, “the cult hair brand” hopes to innovate in 2011, with the support of a brand new owner, important marketing investment, two new ad campaign and new packaging.
“The cult hair brand” hopes to reconnect with its audience through nostalgia.
Chevrolet held its position as General Motor’s highest-selling brand. San Francisco ad agency Goodby has begun working with Chevrolet for just a few recent months. Marketers expect a Chevrolet commercial to be featured.
Chevrolet was acquired by General Motors in 1917.
Planter Peanuts, owned by Kraft Foods, is famous for its processed nuts and for the Mr. Peanut icon. This division wishes to renew the brand with a makeover of its mascot Mr. Peanut. This old brand plans to comeback buy launching animated commercials and online videos and by building a younger audience with a brand new Facebook page and Twitter buzz.
Mr. Peanut’s design has changed over the years.
It’s five years since hair care line Pert Lus was not advertised. However, this brand will appear in a new campaign again because of investment of $10 million to $15 million for advertising. Pert Plus\’ “Get hair that\’s all Plus and no fuss with Pert Plus” campaign emphasizes the advantages of two-in-1 shampoo and conditioner.
Women are the target population of this campaign.
Little Debbie is a brand of nostalgic snack cakes and sweets. To make this brand comeback to life, a grassroots campaign was launched to make consumers remind of the joy of eating Little Debbie.
The iconic brand is introduced to younger generations via sweepstakes and a digital outreach on Twitter and Facebook.
A Sure line of antiperspirants and deodorants is sold by the Idelle Labs division of Helen of Troy Ltd. A brand new campaign focuses on the reliability and effectiveness of Sure, with an image of a superhero and taglines “Be superprotected, be 100% Sure”, giving “unstoppable wetness protection and unbeatable odor protection./p>
The Go Forth campaign gets back Levi’s core reputation: true American blue jeans.
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