Earn a living Selling Info Products
The term “Infopreneur” is a relatively new industry buzz word that’s making waves because it opens doors for entrepreneurs to generate new streams of income. Simply put, an infopreneur sells information.
Information products are offered in a variety of formats including books, e-books, special reports, audio formats, videos, workbooks, tips booklets, and virtually any method in which you can deliver information. Many successful entrepreneurs have been doing this for years. Listed here are some examples:
*Joan Stewart is a publicity expert and operates http://www.PublicityHound.com. With over 100 special reports and audio recordings of the teleconferences she hosts, Joan is a master infopreneur.
*Dottie Walters is the author of “Speak and Grow Rich” and a number of other other books, and the founding father of http://www.SpeakandGrowRich.com. Along with her published books, Dottie sells audio programs, subscriptions to “Sharing Ideas,” her magazine for speakers, and weekend-long seminars.
*Dan Poynter is the author of “The Self-Publishing Manual” and other books. This savvy infopreneur has built his enterprise based on his expertise in several areas: publishing, parachuting, serving as an expert witness, and cats. Dan sells dozens of special reports and mailing lists through his website: http://www.parapublishing.com.
Benefits of Info Products
Other than the extra revenue stream info products generate, there are numerous hidden benefits. For instance, many authors treat their books like a business card, using them to open doors to new business opportunities. A book gives you more credibility and makes you more interesting to the media. With the appropriate spin on your topic, media exposure could bring you a windfall of latest business. Just take a look at any author who has made it onto the Today Show or Oprah. Even an article in a local newspaper can prompt hundreds of readers to buy your book.
As you add more info products to your line, you spin an online of opportunity. Each product may appeal to each customer differently. Some may buy one product, others may buy another product, and ideally, most customers will return to buy multiple products.
Each product provides the chance to reach new markets along with your advertising efforts. You automatically create a brand new reason to send a press release whenever you announce a brand new product. It’s also possible to promote the brand new product to your newsletter subscribers and to other businesses that compliment yours. These target marketing opportunities could change with each new product introduced since each could appeal to a special audience.
Giveaways are another fantastic use for info products. For instance, you could possibly reward new subscribers to your e-zine by making a gift of a free e-book. Or you may send your e-book to other business owners and permit them to distribute it without cost, provided your entire contact information remains intact. This strategy will ultimately bring you new customers and that every one important exposure to your audience.
You can also negotiate rights to resell your content. Paulette Ensign creates bound tips booklets and has sold them by the thousands to businesses who use them as giveaways for their very own customers and employees. Not only does she earn a living selling the reprint rights to the booklets, but she reaches thousands of potential new customers.
What to jot down About
Everybody is an expert at something. In the event you run a successful business, that makes you an expert in your industry. Or perhaps you are an expert at a hobby, sport, or other special skill. Listed below are some tips for developing with product ideas:
*Conduct a survey along with your customers and ask them what information they need or would like to know.
*Teach people easy methods to do something.
*Create a directory. Do you’ve got a listing of 50 or more resources that folks in your industry need Sell it!
*Read books from your field of interest. Is there a book that covers an important piece of knowledge in one chapter that deserves to be expanded upon Could you write an entire book or a special report about that topic
*Make an inventory of potential guests that you would be able to interview and host teleseminars. You may charge for the seminars, or offer them for free and sell the recordings.
*Outline some topics and consider teaching at your local adult learning center or become knowledgeable public speaker. You too can sell recordings of your live presentations.
*Produce a video recording of a demonstration, speech, or technique..
*Take an inventory of the people you recognize. Can you incorporate them into your projects People like real-world examples and advice from experts. Interview your peers and include excerpts in your print publications or audio products.
Keys to Info Product Success
In order to convince customers to get out the credit card and buy from you, your products need to meet the following criteria:
*Credibility: Demonstrate any credentials that you’ve in your field. This is not the time to be shy. Publicize your education, experience, awards, or achievements in the area that you specialize. Strangers are not going to purchase from you unless you possibly can demonstrate your ability to deliver in your promises.
*Quality: There are too much of knowledge products out there and some are downright lousy. Make sure that whatever you produce is of the best quality. Written documents should be professionally edited. Audio or video programs should also be edited.
*Value: There’s a fine balance when determining the value of products. Too many infopreneurs price their products out of the ballpark. Check to see how your competitors are pricing their products. Some price products higher to demonstrate the extreme value of the data they are selling. If you utilize this strategy, ensure you might be delivering information that is worth its weight at checkout.
*Delivery: With electronic products akin to e-books and reports, customers who purchase want instant gratification. Though you may manually e-mail electronic products once a sale is completed, it is best to set up a system to automate the delivery process. An added advantage of automation is that you won’t have to constantly check e-mail for sales notifications and you’ll actually earn a living and deliver products when you sleep.
In case you mail products, remember to set up a streamlined process for shipping. Compare shipping options with the U.S. post office (www.usps.gov), United Parcel Service (www.ups.com), and Federal Express (www.FedEx.com).
*Marketing: No business can survive without marketing. You want to let people know you’re there so you possibly can entice them into buying from you. A solid marketing plan is essential to success with info products.
*Development: All info products ought to be up to date. At the identical time, new products must be in development and may compliment other products you could have available. Think about how McDonald’s structures its business. The fast food chain relies on a staple of products (Big Macs, French fries, Quarter Pounders) and introduces new products throughout the year. Some products are only available for a limited time–an opportunity to check the market viability. The products that sell best are added to the permanent menu.
If you are going to sell info products, you need a way to promote them. The primary place to start is with a website. An internet site can reach a potential customer base that spans the globe. Your individual website allows you to establish your credibility, build a database of site visitors, and promote and sell your products directly.
Strategies for Promoting Info Products
*Host a website that makes a speciality of topics related to your info products. Provide free information as a sample of what you’ve gotten to supply. In case you offer free information that is useful, you can eventually convert many of those free users into real buyers.
*Conduct public speaking engagements (including workshops, seminars, and classes). Seminar speaking experience helps you earn credibility while gaining valuable exposure and experience.
*Hold teleconferences to share information. Ask peers to announce your events in their e-zines or on their website. Even if you aren’t selling your product up front, you’re exposing people to your products.
*Distribute a newsletter or e-zine. That is a cheap yet valuable method to market to your customers.
*Up-sell and promote additional products when someone makes a purchase order. Include a brochure about your other products once you ship an item or offer the buyer a special discount on a related product on the time of purchase.
*Establish yourself as an expert in your field by being seen and heard everywhere. Take part in interviews, publish articles in print and online, and seize every possible opportunity to get your name on the market.
*Take advantage of media exposure. Radio is a reasonable way to reach lots of people in a brief amount of time. Many talk radio programs accept experts through call-in format. If your topic is interesting enough to achieve a broad range of listeners, you would go on a radio tour right from the comfort of your individual home. Print publicity gorgeous thick can be beneficial. Find news angles for your topic and phone newspaper, magazine, and TV reporters.
*Create an associates program. Offer other businesses the chance to sell your products and pay them a percentage of every sale.
*Swap advertising with websites and e-zines that reach your target market.
As you develop a plan to generate and sell your own info products, take notice of how others are doing it. Chances are you’ll even want to buy some info products from business owners that you simply admire so you’ll be able to evaluate the content. Learn from those who’re already successful so you possibly can emulate their success. Soon you may very well be generating income whilst you sleep.