How to Make A Killing Selling At Bead And Jewelry Shows!
Many beaders make a comfortable living selling at shows every weekend. Some say it is a variety of fun and so they make a killing, however it is hard work!
It involves rising early, driving hundreds of miles, establishing your display, selling at lightning speed – and then taking it down again, traveling back, and often repeating everything the subsequent day in a distinct part of the country. It is also rather a lot dearer than a craft fair to hire the space. However, despite the fee of a few hundred dollars (£80 to £180) for a 6-foot table, it is feasible to take US$1,500 a day with the correct stock.
Learn how to Get into Shows
Google to seek out where the shows are, and e-mail the organizers for availability.
As with smaller craft fairs, go to visit first to see your jewelry fits in and might compete with the other sellers. Take note of which booths have the biggest crowds and what individuals are buying. Talk to a number of the vendors to get an idea of the show’s success. Sellers are very friendly people, so do not be shy!
You may must book just a few months or even longer ahead to get in the better shows – all require a deposit, with the balance due at a least month in advance.
Lighting & extras
Some shows charge for electricity, tables and chairs, and others supply free. You need display lights to attract customers to your stand and to point out jewelry at its best. Larger shows hire lighting for around US$100, but more often than not you might want to bring your individual. Halogen lamps on a strand from a builder’s merchant are cheap to purchase and very powerful. Or use spot lights with a clamp so they can be fixed anywhere – bring as many as you may.
It’s also a good idea to price tag most of your items to encourage buyers. And do not forget a robust trolley with wheels to transport your stock from your car to the show, plus a calculator to add prices.
The best way to Display at Jewelry Shows
As it’s expensive to exhibit, you could how to make the best messy bun make the many of the space. This implies increasing the realm all ways you possibly can, like making a display behind your table. Some people even display under the table. To create more space, we occasionally use a Perspex case on top of the table with beads inside.
To display behind your table use gridwall with hooks and brackets. Gridwall will be purchased from any shop fitting suppliers and is usually 2-feet x 4-feet or 6-feet high. It is inexpensive, versatile, and fast to assemble and take down. Metal hooks just clip into the grid between spaces.
When you have a small car, get 4-feet gridwall. However, if you may transport, 6-feet is best because it may be supported by its own stand with legs. You may have to make a wooden support to carry clamps to clip onto the table (see picture), for the Virgin Peruvian Deep Wave Hair 3Bundles Human Hair Weave Deals shorter gridwall. If you are renting an enclosed booth with walls, it may be possible to hang the gridwall using long metal S hooks purchased from a hardware store.
Cover your table with black velvet, this looks best for jewelry. Tables are usually 6 x 2 feet, so you would need fabric around 8 x 3 feet, allowing extra to overhang down the sides.
Roller banners are affordable, lightweight, free-standing, stands which might be easily erected in seconds. Picture shows two banners together. Most measure 6-feet x 2-feet erected, but only a 2-feet roll when closed. One of these banners displayed by your stand will attract everyone to have a look at your jewelry. You possibly can order online for around US$100.
When designing your roller banner, consider that 6-feet will allow various copy and photos. Ensure all pictures are no less than 3-megabytes in size, otherwise they won’t appear sharp. You might desire a black rather than white background, because it usually looks better. In the event you only have space for the roller banner behind a table, design one with the bottom-third blank (as that part might be hidden).
Have you ever noticed how many exhibitors at shows have a bargain box It’s common because it’s not only an easy solution to sell your old jewelry, but it surely also attracts visitors to your other items. Position one at a far corner of your display, away from where you’re standing. You have to be guarding your most valuable jewelry.
Price items in your bargain box low and in such a way as to encourage customers to spend more. For example, you could also be selling cheap bracelets here for $6 each. Use your printer to make a sign, after which get it laminated:
“Only $6 each – or two for $10”. Or better still: “Only $8 each – or 3 for $20”, depending on what you are selling and the market.
I find one-day shows are best, but if you decide to exhibit at an extended fair, take your most useful items away within the evening. Then drape a dust cloth (available from builder’s merchants) over everything else. Finally, never leave valuables in an empty car.
Many shows require you to buy your own public liability insurance before they’ll accept your booking. This covers you being sued if someone trips over your lighting stand and breaks their back.
In the US insurance is basically – shop around for the most effective quote. Insurance is the UK can easy be purchased online – Google search “craft fair insurance”.
Methods to sell to Customers
Chat to prospects Talk to potential customers – if not, they’re going to think you’re not likely interested. Greet them, compliment what they’re wearing, and ask questions. Allow them to know that you are available to answer their queries. Striking up a conversation about jewelry they’re wearing, can lead very smoothly into a discussion about yours.
When chatting with customers, don’t rush – listen carefully and pause before you reply. Make them feel important and that you just value what they say. Talk positively, assuming they’re going to purchase:
“What color would you like “, “is it for yourself or a gift ” this kind of thing.
Rather than say “may I help you”, be more-personal and ask them what they think is best in regards to the show or “have you come far ” Even chatting in regards to the weather will help build a bond and lead to a sale.
When a prospect is trying on a bit of your jewelry, suggest ways they can use it to accessorize different outfits. The more realistic they can imagine wearing it, the closer they’re going to get to purchasing. Talk to them as if you’ve got known them for years. Tips on how to approach customers When there is a possibility someone may take a look at your display, always stand up. To allow them to see you’re keen and you’ll talk eye-to-eye. It’s also easier to move from one end of the booth to the other and handy jewelry to the prospect.
Body language is important too. Never fold your arms or look away – they’ll subconsciously feel you’re not interested. Make it easy for them to approach you, and in the event you recognize an existing customer, great them warmly by shaking their hands. If they fight a bit on, offer a mirror so they can see what it looks like. Take at least two mirrors.
Never eat if someone’s near your booth, because potential buyers won’t need to disturb you with a sale. However, keep a bowl of candy or a box of chocolates on your stand to supply browsers – another excuse to speak to them.
Make it Easy to Pay
Accept credit cards and checks – people spend more with plastic. Buyers may also run out of money, so make sure you recognize where the closest ATM is to tell them. Only accept checks with a guarantee card, and write the number and their name on the back. If you haven’t a credit card merchant account, it’s simpler to arrange than you think, see the previous section.
Market Your Website too
Much of the profit from a bead show might not be made until after you leave – promote your website all ways you possibly can. Give leaflets out advertising your site, along with discount vouchers or free shipping for thus many days later. That way you may tell from the code that the order originated from the show. Buyers on the day may not have time to look at all you have.
Artisan jewelry deserves special care. After you sell a bit, always ask if they’d like to buy something to maintain it clean. Suggest extras like rouge cloths, jewelry cleaners and protective bags that customers can buy to keep their jewelry. Offer free gift wrapping, especially in case your show is just before a special date, like Valentine’s Day. You could even sell bead books and jewelry boxes.
Jewelry Care Tips Help Sales
With everything you sell, enclose a bit card explaining how one can care for all varieties of your jewelry. Ensure your name and contact details are included, as customers will keep this. Something like:
• Protect from knocks, chemicals, sunlight and extreme temperatures.
• Take off before washing or swimming.
• Watch out to not accidentally get hair spray or deodorant on jewelry.
• Remove rings when working together with your hands or using abrasives.
• Carefully wipe jewelry with a soft chamois after wearing to remove oils and salt.
• Store jewelry separately so pieces won’t scratch each other, and keep necklaces flat to scale back stretching.
• Sterling silver tarnishes naturally, so requires occasional cleaning.
• Store jewelry in plastic bags with an interlocking seal.
Varieties of cleaning cloths
Polish sterling silver and other metals like brass and copper with a Sunshine Cloth. This soft chamois is impregnated with a fine powdered metal polishing compound. For gemstones, a Selvyt Polishing Cloth is best – made from natural cotton coated with a special binding giving a velvety texture that ensures dust particles are lifted off the surface being polished. If you want to remove scratches, use a polishing cloth containing rouge.
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