Learn how to Make A Killing Selling At Bead And Jewelry Shows!
Many beaders make a snug living selling at shows every weekend. Some say it’s numerous fun they usually make a killing, but it surely is hard work!
It involves rising early, driving hundreds of miles, setting up your display, selling at lightning speed – after which taking it down again, traveling back, and sometimes repeating everything the following day in a special part of the country. It is also a lot more expensive than a craft fair to hire the space. However, despite the price of a few hundred dollars (£80 to £180) for a 6-foot table, it is feasible to take US$1,500 a day with the correct stock.
Methods to Get into Shows
Google to seek out where the shows are, and e-mail the organizers for availability.
As with smaller craft fairs, go to visit first to see your jewelry fits in and might compete with the other sellers. Take note of which booths have the largest crowds and what individuals are buying. Talk to a number of the vendors to get an idea of the show’s success. Sellers are very friendly people, so do not be shy!
You will must book a couple of months or even longer ahead to get in the better shows – all require a deposit, with the balance due at a least month prematurely.
Lighting & extras
Some shows charge for electricity, tables and chairs, and others supply free. You need display lights to attract customers to your stand and to show jewelry at its best. Larger shows hire lighting for around US$100, but most of the time you might want to bring your own. Halogen lamps on a strand from a builder’s merchant are cheap to buy and really powerful. Or use spot lights with a clamp so they are often fixed anywhere – bring as many as you possibly can.
It is also a good idea to cost tag most of your items to encourage buyers. And remember a powerful trolley with wheels to transport your stock out of your car to the show, plus a calculator so as to add prices.
Easy methods to Display at Jewelry Shows
As it is expensive to exhibit, you should make the a lot of the space. This implies increasing the area all ways you can, like creating a display behind your table. Some people even display under the table. To create more room, we occasionally use a Perspex case on top of the table with beads inside.
To display behind your table use gridwall with hooks and brackets. Gridwall may be purchased from any shop fitting suppliers and is usually 2-feet x 4-feet or 6-feet high. It’s inexpensive, versatile, and fast to assemble and take down. Metal hooks just clip into the grid between spaces.
If in case you have a small car, get 4-feet gridwall. However, if you’ll be able to transport, 6-feet is best because it can be supported by its own stand with legs. You may need to make a wooden support to hold clamps to clip onto the table (see picture), for the Virgin Peruvian Deep Wave Hair 3Bundles Human Hair Weave Deals shorter gridwall. If you’re renting an enclosed booth with walls, it could also be possible to hang the gridwall using long metal S hooks purchased from a hardware store.
Cover your table with black velvet, this looks best for jewelry. Tables are usually 6 x 2 feet, so that you would want fabric around 8 x 3 feet, allowing extra to overhang down the sides.
Roller banners are affordable, lightweight, free-standing, stands which are easily erected in seconds. Picture shows two banners together. Most measure 6-feet x 2-feet erected, but just a 2-feet roll when closed. One of those banners displayed by your stand will attract everyone to look at your jewelry. You can order online for around US$100.
When designing your roller banner, consider that 6-feet will allow various copy and photos. Ensure all pictures are at the least 3-megabytes in size, otherwise they won’t appear sharp. You might desire a black rather than white background, as it usually looks better. In case you only have space for the roller banner behind a table, design one with the bottom-third blank (as that part can be hidden).
Have you ever noticed how many exhibitors at shows have a bargain box It’s normal because it isn’t only an easy option to sell your old jewelry, but it also attracts visitors to your other items. Position one at a far corner of your display, away from where you’re standing. Try to be guarding your most worthy jewelry.
Price items in your bargain box low and in such a way as to encourage customers to spend more. As an illustration, you could also be selling cheap bracelets here for $6 each. Use your printer to make an indication, after which get it laminated:
“Only $6 each – or two for $10”. Or better still: “Only $8 each – or 3 for $20”, depending on what you’re selling and the market.
I find one-day shows are best, but when you decide to exhibit at an extended fair, take your most respected items away within the evening. Then drape a dust cloth (available from builder’s merchants) over everything else. Finally, never leave valuables in an empty car.
Many shows require you to purchase your personal public liability insurance before they’ll accept your booking. This covers you being sued if someone trips over your lighting stand and breaks their back.
In the US insurance is basically – shop around for one of the best quote. Insurance is the UK can easy be purchased online – Google search “craft fair insurance”.
Learn how to sell to Customers
Chat to prospects Talk to potential customers – if not, they will think you’re not really interested. Greet them, compliment what they’re wearing, and ask questions. Let them know that you’re available to answer their queries. Striking up a conversation about jewelry they’re wearing, can lead very smoothly into a discussion about yours.
When chatting with customers, don’t rush – listen carefully and pause before you reply. Make them feel important and that you value what they say. Talk positively, assuming they’re going to buy:
“What color would you want “, “is it for yourself or a gift ” this form of thing.
Rather than say “may I show you how to”, be more-personal and ask them what they think is best concerning the show or “have you come far ” Even chatting in regards to the weather might help build a bond and result in a sale.
When a prospect is trying on a bit of your jewelry, suggest ways they can use it to accessorize different outfits. The more realistic they can imagine wearing it, the closer they will get to purchasing. Talk to them as if you’ve got known them for years. The right way to approach customers When there’s a possibility someone may have a look at your display, always stand up. To allow them to see you’re keen and you’ll talk eye-to-eye. It’s also easier to move from one end of the booth to the other and handy jewelry to the prospect.
Body language is important too. Never fold your arms or look away – they’re going to subconsciously feel you are not interested. Make it easy for them to approach you, and in case you recognize an existing customer, great them warmly by shaking their hands. If they try a piece on, offer a mirror so they can see what it looks like. Take no less than two mirrors.
Never eat if someone’s near your booth, because potential buyers will not need to disturb you with a sale. However, keep a bowl of candy or a box of chocolates on your stand to supply browsers – what causes dry hair another excuse to speak to them.
Make it Easy to Pay
Accept credit cards and checks – people spend more with plastic. Buyers can even run out of cash, so make sure that you realize where the closest ATM is to tell them. Only accept checks with a guarantee card, and write the number and their name on the back. If you haven’t a credit card merchant account, it’s simpler to arrange than you think, see the previous section.
Market Your Website too
Much of the profit from a bead show is probably not made until after you leave – promote your website all ways you possibly can. Give leaflets out advertising your site, along with discount vouchers or free shipping for therefore many days later. That way you can tell from the code that the order originated from the show. Buyers on the day may not have time to look in any respect you may have.
Artisan jewelry deserves special care. After you sell a piece, always ask if they might like to buy something to maintain it clean. Suggest extras like rouge cloths, jewelry cleaners and protective bags that customers should purchase to keep their jewelry. Offer free gift wrapping, especially in case your show is just before a special date, like Valentine’s Day. You would even sell bead books and jewelry boxes.
Jewelry Care Tips Help Sales
With everything you sell, enclose just a little card explaining how one can care for all varieties of your jewelry. Ensure your name and contact details are included, as customers will keep this. Something like:
• Protect from knocks, chemicals, sunlight and extreme temperatures.
• Take off before washing or swimming.
• Watch out not to accidentally get hair spray or deodorant on jewelry.
• Remove rings when working together with your hands or using abrasives.
• Carefully wipe jewelry with a soft chamois after wearing to remove oils and salt.
• Store jewelry separately so pieces won’t scratch each other, and keep necklaces flat to reduce stretching.
• Sterling silver tarnishes naturally, so requires occasional cleaning.
• Store jewelry in plastic bags with an interlocking seal.
Varieties of cleaning cloths
Polish sterling silver and other metals like brass and copper with a Sunshine Cloth. This soft chamois is impregnated with a fine powdered metal polishing compound. For gemstones, a Selvyt Polishing Cloth is best – made from natural cotton coated with a special binding giving a velvety texture that ensures dust particles are lifted off the surface being polished. If you wish to remove scratches, use a polishing cloth containing rouge.
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